By Ray Lagrandeur, Cooper Equipment Rentals. Published by Canadian Rental Service.

Your customers expect performance. The right tire strategy helps you deliver.

Tires rarely get much attention until something goes wrong. But they play a quiet, critical role in how your fleet performs. The right tire strategy can reduce service calls, minimize downtime, and keep customers happy. It’s not just about getting equipment out the door; it’s about making sure it stays on the job.

The real value comes in understanding how the machine will be used. Because when you’re more tuned into your customers’ business, you’re better equipped to recommend the right solutions. Is your focus on the best cost-effective options for short-term rentals? Or do your customers prioritize long-term durability and reduced maintenance? Clarifying these priorities will help guide better tire choices: enhancing equipment performance and strengthening your customer relationships.

Tire selection isn’t just a box to check. It’s a choice that affects everything from uptime to customer satisfaction. Smart tire management involves thinking strategically: weighing the trade-offs between short-term use and long-term value, and matching the right tire to each application.

Choose smart: Tires aren’t one-size-fits-all

There’s no one-size-fits-all solution when it comes to tire selection. Whether it’s solid, pneumatic or foam-filled, each type offers unique advantages and trade-offs based on the application, budget, and operational goals.

READ the full article at Canadian Rental Service.