Hamilton Sports Group and Cooper Equipment Rentals announced an agreement that sees the brand become an Official Partner of the 2023 Grey Cup Festival. As part of the agreement, Cooper Equipment Rentals will become a preferred rental equipment supplier for the 2023 Grey Cup Festival as well as the entitlement partner of the Caretaker’s Gameday Warmup hosted by TigerTown Council.

With more than 40 events taking place throughout the week and nearly 100,000 square feet being added to Tim Hortons Field on game day, the need for supplementary power generation, outdoor lighting, climate control infrastructure and material handling equipment is substantial. Cooper Equipment Rentals will be a majority supplier of these diverse equipment needs for the 2023 Grey Cup Festival.

“As we welcome the country to Hamilton and endeavour to execute one of the most expansive Grey Cup Festivals ever, it is imperative that the infrastructure we depend upon works,” said Gerry Fonzo, General Manager 2023 Grey Cup Festival. “We are proud to partner with Cooper Equipment Rentals and rely upon them as trusted equipment and service providers for the 2023 Grey Cup Festival.”

Cooper Equipment Rentals will also become the presenting partner of the Caretaker’s Gameday Warmup hosted by TigerTown Council. Through this collaboration, fans will have the opportunity to purchase tickets for an elevated pre-game tailgating experience indoors at the Bernie Morelli Recreation Centre adjacent to Tim Hortons Field. The event will be headlined by a live performance from Dwayne Gretzky, Canada’s Greatest Cover Band, and feature locally inspired food and beverages, football-themed games, and appearances by Tiger-Cats and CFL Alumni.

“As a Canadian company operating from coast-to-coast, we are proud to be partnering with the 2023 Grey Cup Festival again this year, an iconic Canadian event,” said Doug Dougherty, Chief Executive Officer for Cooper Equipment Rentals. “This partnership is not just about the game; it’s about celebrating our Canadian identity, fostering a sense of community, and making a positive impact at a national level. We’re honored to be part of this extraordinary event, and we look forward to an exciting game.”

About Cooper Equipment Rentals

Established in 1972, Cooper Equipment Rentals Limited is a leading, Canadian-owned and operated construction equipment rental company. With more than 70 locations in six provinces, Cooper provides unmatched service and support, along with all equipment needs – including general tools, earth moving, heavy equipment, aerial, climate control, trench safety and pump and power.

About the 2023 Grey Cup Festival

The 2023 Grey Cup Festival will celebrate the 110th Grey Cup in Hamilton and include over 40 events that promise to captivate football fans, music lovers, athletes, and families alike. It will feature events organized by various community organizations, such as Sonic Unyon (Supercrawl), Around the Bay and Hamilton Santa Claus Parade, among others that are contributing to building a contemporary Hamilton – making the Festival truly Built in the Hammer.  Centralized in Downtown Hamilton, the Festival’s venues and events will be located in a compact footprint that will ensure walkability and accessibility for everyone. Quintessentially Hamilton, the Festival also includes two events in Niagara Falls making the 110th Grey Cup the first in the event’s history to be regional.