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Build rental success by giving the customers more than a machine and an invoice
By Mike Wijayasundar, Director of Rental Equipment, Cooper Equipment Rentals. Published by Canadian Rental Service. Smarter utilization and insights can turn your rental fleet into a competitive advantage It’s 8 a.m. and your driver just delivered an excavator to a customer’s jobsite. The crew is behind schedule, so the machine sits idle for several days, […]
Make your rental branch part of the plan
By Antonia Edwards, Vice-President of Marketing & Communications, Cooper Equipment Rentals. Published by Canadian Contractor. When a control panel failed on a customer’s critical generator serving a community on Manitoulin Island, the difference between a brief interruption and a prolonged shutdown came down to one thing: the local rental branch that could respond and mobilize […]
Flexible Software in the AI Age
Published by Rental Equipment Register. Software is better than ever and provides more information for rental companies than ever before. But, knowing what to do with this fount of information is another challenge, something rental companies continue to wrestle with. According to most rental leaders interviewed by RER, most important is not just the capacities that […]
Industry Perspectives Op-Ed: Time to look beyond the rental rate
By Justin Wharton, Vice President of Operations, Cooper Equipment Rentals. Published by Daily Commercial News. Unlocking more value from every rental takes equipment from a cost to a strategic advantage Picture this scenario: A site supervisor needs a telehandler for last-minute work on a new project. Before placing the rental order, they check the data. […]
Equipment theft is rising. Your risk doesn’t have to
By Shelly Cameron, Claims Specialist, Cooper Equipment Rentals. Published by Equipment Journal. Contractors and rental providers are leveraging technology and working together to stay one step ahead Imagine arriving at your jobsite in the morning to discover a critical piece of equipment is gone. Work stops. Crews stand around waiting. Deliveries still arrive. Customers still […]
Rental Management names 2026 Equipment Rental Market Movers
Rental Management magazine has released its list of the 2026 fastest-growing equipment rental companies in North America. The 2026 Market Movers list represents rental companies that showed the highest percentage growth in rental revenue when comparing 2023 to 2025. This is the fifth year of Rental Management’s Market Movers list that recognizes equipment rental companies for their ingenuity and resolve in finding ways to significantly grow revenue. Of those companies that submitted financial results to be considered as […]
Stay dry on the jobsite
By Jason Bunston, General Manager, Cooper Pump & Power. Published by Canadian Contractor. A construction project begins in early spring. Excavation starts, the site is stripped and graded, and then the weather changes. Temperatures rise, snow melts, rain moves in – and water starts to build. Without any planned drainage, runoff flows directly into the […]
The hidden cost of equipment rentals
By Mike Wijayasundar, Director of Rental Equipment, Cooper Equipment Rentals. Published by Heavy Equipment Guide. READ the full article on Heavy Equipment Guide.
Safe drivers, safe loads: Trailer safety plays a critical role in day-to-day operations
By Gino Portaro, Vehicle Fleet Manager, Cooper Equipment Rentals. Published by Canadian Rental Service.
Smarter jobsites start now
By Doug Dougherty, Cooper Equipment Rentals. Published by Equipment Journal. Today’s jobsites are operating under a new kind of pressure. Rising equipment costs, short timelines, lean crews and steep competition have become the norm. Tight margins leave little room for error. One misstep, like choosing the wrong machine, carrying idle equipment or lacking visibility into utilization, […]









